A Guide to Creating Logo Design Ideas for Beginners

What makes an excellent logo

When it involves logo design I personally believe there are not any rules. As a designer Paul Rand once said, “a logo's primary goal is to identify to mention who the corporation is, and that’s its only function”.

Although rules don’t exist, there are a variety of proven guidelines which will be learned from the good graphic designers of the past. This is often because we will see which designs are still working today after 40-50 years of use.

Looking at the designs that have stood the test of your time , we will see principles that apply to all or any of them. They are…

• Simple
• Memorable
• Appropriate
• Versatile
• Timeless 

Simple

Logos that have stood the test of your time are people who are simple – just look at the logos for Nike, Apple, IBM and McDonalds for proof of this.

We’ve also seen that logo designs that were complex at the beginning of the business are simplified over time to extend recognition.

Memorable

A logo is probably going to be used on everything a business does, therefore, you would like people to recognise and commit it to memory .

Memorability is achieved through simplicity, as people remember simple shapes faster to save the memory to find the logo.

Colour also plays an important role within the recognition of an identity too. This is often proven in an experiment by Brazilian graphic designer Paula Rupolo, who swapped the color schemes of competing brands.

To be memorable, the brand and supporting brand identity also must differentiate from its competitors, so confirm to try to do your research. It’s a valuable exercise to stay a visible record of the competitor’s logos and identities to reference your designs against at a later date.

Appropriate

A logo should be appropriate for the business and its intended audience to understand the brand and save the user memory.

For example, if you aim to focus on children you would possibly use a bouncy and bold typeface, whilst this same style wouldn’t be appropriate for a company firm.

Versatile

A logo is going to be used on anything from a button to a building. meaning that the brand you design will get to work even as effectively at 10 millimetres because it does at 10 meters.

The logo designers also will have to add a variety of scenarios, including different background colours. This suggests the brand will get to work even as effectively in single colour (both black and white) because it does fully colour.

The logo also will ideally leave different layouts and configurations to make sure the brand will look its best, regardless of where it’s used.

Because of this, when performing on ideas consider how the planning might work on different sizes. If the planning becomes illegible at smaller sizes, see what you'll do to simplify and refine the planning further.

Timeless
An effective logo should stand the test of your time .
Avoid using trends. they could look great today, but they date quickly.
David Airey, author of Logo Design Love makes an honest point in his comment below:
“Leave trends to the style industry – Trends come and go, and when you’re talking about changing a pair of jeans, or buying a replacement dress, that’s fine, but where your brand identity cares , longevity is vital . Don’t follow the pack. Stand out.”
So now we all know what makes an excellent logo, let's take a glance at how we will use that knowledge to start out developing logo ideas.

Creating a mood board

To create a mood board, gather images that have the proper ‘feel’ for the corporation , then paste all of them into an outsized PSD (or PowerPoint or keynote document, whatever is easiest for you).

Pull together fonts, designs, images. Any quiet imagery that has the acceptable aesthetic.

Sketching Ideas

By now you ought to have some clarity on the direction you would like to require the planning . But now we'd like to get the right solution!

Some designers will jump directly onto a computer. But I would like to encourage you to figure through the thought generation process on paper.

Word Mapping

Word mapping is a tremendous technique to assist you think that of ideas outside the box.

Start by writing down a word associated with the business within the middle of a bit of paper. Then draw lines extending from this, adding as many associated words as you'll consider . (Use a thesaurus if needed).

As an example, if you was designing a logo for a property letting company, you'll start with the word “Estate Agent” then add associated

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More informative article visit my blog on How to Design a Perfect Logo – A step by step guide to design a Logo